The target demographic was “a reader that buys a lot, that spends a lot of money,” Trump told the Times. About 50,000 of those would be distributed free to residents and visitors to Trump’s buildings the rest would show up on newsstands with a cover price of $5.95. Trump played along: “I figured we conquered the TV business,” he told USA Today, “so I guess we have to go magazines now, right?” The magazine was envisioned as a bimonthly, Jacobson told the New York Times, with a circulation of 200,000. Trump, and I didn't even need to go on The Apprentice. In interviews, Jacobson presented the magazine as another new piece of the Trump empire: “I brought this idea and this concept to Mr. He had a new casino, Trump Tower, under development in Vegas. The Apprentice was a hit, and about to enter its second season. Coming on the heels of the bankruptcy of his Atlantic City casinos, Trump was enjoying a rebirth. The timing of the magazine’s relaunch, in 2004, was fortuitous for both Trump and Jacobson. So he departed to form his own publishing company and took Trump World with him. “I wanted to go national, they didn’t,” Jacobson told the New York Post. By spring 2003, Jacobson was already feuding with his publishers, Lockwood Publications. In 2002, Jacobson launched the magazine under a different publisher as Trump World. Trump had been, from the beginning, the brainchild of a man named Michael Jacobson, who’d worked in advertising and promotions at Bob Guccione’s infamous lad-mag Gear. And by that time, I had been diagnosed with cancer and-thanks to Trump-lost my health coverage. One letter stated, “I sincerely hope you will run for president someday.”īefore I was hired at Trump, the magazine had already gained a reputation, most of which I wouldn’t find out about until after it folded. We received handwritten letters asking for money, a formal request for Donald’s daughter Ivanka to escort a woman’s son to his Junior Ring Dance at the Air Force Academy, and incoherent six-page rants about the state of the economy and how Trump was the only man who could fix it. The piles of fan mail that arrived at our office addressed to him-filled with adoring testaments to his “genius”-amused me to no end. I had never seen The Apprentice and I was hardly a real estate expert. Personally, I had never been a fan of Donald Trump and knew very little about the man. The receptionist gig paid a paltry $25,000 per year-barely minimum wage. Fresh out of journalism school, I moved to New York with two undergraduate degrees, my student loans, some meager savings and dreams of becoming a theater critic. I’d landed the gig by answering an ad on Craigslist. It was the fall of 2006, and Trump magazine was my first job in journalism-albeit as the receptionist.
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